Omnichannel solutions for successful e-commerce

When consumers today have chosen a product, they want to have it as soon as possible, no matter whether they purchased it in a shop, on their home computer or on their way to work using a smartphone. Wirecard is the right partner to help retailers stay in sync.

With solutions for every aspect of e-commerce, from online payment acceptance and fraud prevention to value added services, Wirecard is ideally placed to meet retailers’ every e-commerce need quickly and completely. The internet is the most affordable, globally available technology for secure information transmission and processing. Customers can now respond more rapidly than ever before through the internet. For most people, going online to shop has long been a given. This applies to everyday products and to consumers living in countries with complex technological infrastructure, as well as in emerging markets. In the past, sales channels were still clearly delineated from one another. Companies offered their products either in a local shop or in their own online shop. Customers had to choose one channel or the other in order to get the desired product.

Shop everywhere and anytime
E-commerce makes it possible to link the online and offline worlds. Today, internet-based technologies and mobile devices like smartphones and tablets are changing the parameters of retail once again – for shopping and above all for payment. Mobile commerce enables location-based consumption: customers shop spontaneously when it occurs to them or when an interesting opportunity presents itself.

Even payment takes place on all channels: online, mobile and at the point-of-sale. Such flexible and even impulse-driven decision-making by consumers requires new levels of flexibility and complementary service offerings from merchants. Sales channels are merging into adaptable omnichannel retail. Consumers today want to be able to access their preferred retailer any time, anywhere: at home or on the go. This means that even bricks and mortar retailers should have an online presence and tap into the potential of the internet.

At the same time, online merchants have long been crowding into the physical retail world. Digitisation has primarily led to new service offerings in physical stores. Customer loyalty programmes are easy to integrate, enhance the customer’s shopping experience and help merchants reach their customers on an ongoing basis. Omnichannel retailers, that is those who sell via multiple channels, expect to see an increase in their online sales. Digitisation has increased the pace of things, so retailers who can manage many things simultaneously are dominating the market. Wirecard is a true partner to these merchants. We offer our customers innovative solutions, so they can meet increasingly complex requirements in addition to securing and increasing their sales.

Online and mobile on the rise
Online sales in Europe are growing faster on mobile devices today than any other channel, and smartphone and tablet screens are already the first point of contact for the majority of e-commerce consumers. Leading e-commerce retailers realised this long ago and developed mobile strategies and apps to reach on-the-go consumers. While modern shopping journeys often take consumers to a retailer’s physical store, website and mobile app, most retailers still struggle to track data across all channels. This, however, is a key requirement for omnichannel retail. As a leading global technology company in the field of electronic payment, Wirecard is the right partner for all merchants, whether they operate regionally or globally. With our solutions, retailers can serve consumers quickly and acquire them wherever they happen to be.


«Mobile payment systems have the ability to change the tourism industry. However, success is not only based on the payment process itself but also significantly associated with the combination of service offerings, payment functionality and usability.»

Jörg Möller | Executive Vice President Sales Travel

Value Added for Tourism
For instance, the travel business has already adapted hotel reservation systems, online portals and taxi services to take this development into account.
While the period of time before a holiday (including the selection and booking process) was previously in focus, the spotlight has now shifted to the timeframe of the holiday itself. The surge of smartphones means that travellers can receive communications and real-time information from their travel agent, airline or even services they have pre-booked at their destination.

Mobile payment systems already combine a range of services: alongside actual payment transactions, this may include gift voucher acceptance or ticket issuing. They offer access to transportation options such as rental cars or trains, as well as customer loyalty programmes. Smartphones are not the only medium for mobile payment systems: wristbands, watches and even rings can also be used to take advantage of this opportunity.

Technology today enables tourism experts to accompany their customers throughout their holiday, and to make them offers that are tailored to their personal preferences and destination in real time. On a rainy day, for instance, they could offer tickets to a museum or organise a taxi to arrive at a suggested restaurant at a certain time. If an emergency were to arise, more active assistance could be offered such as providing cash in case of theft or paying for medical care directly.

It will be interesting to see who takes on the role of “guide” for holidaymakers: this could be the tour 
operator that was used to book the holiday, or a local, incoming travel agency which can use its inside know-ledge to tailor offers to the individual customer. The market is only now beginning to develop and thanks to its mobile payment solutions, Wirecard is perfectly positioned to take advantage of this.