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Omnichannel sales for local merchants

As of January 2016, retailers associated with the global marketplace, SugarTrends.com, can connect their existing point-of-sale infrastructure to Wirecard’s smart ConnectedPOS platform.

ConnectedPOS helps retailers gather and analyse a variety of customer data linked to the point-of-sale, including transactions, loyalty programmes and social media apps. When a customer makes an in-store payment at a SugarTrends.com retailer, ConnectedPOS will also provide a coupon which can be redeemed at the retailer’s online shop.

This not only strengthens the customer relationship at the point-of-sale, but also offers retailers an opportunity to integrate their data and better understand their customers.