When someone buys something today, they want to pay for it easily and take it with them – or have it delivered – conveniently. It’s no different in Malaysia. That’s why the Malaysian conglomerate Berjaya, together with Wirecard and MasterCard, developed an innovative offering to meet these exact needs. B Infinite is the first digital customer loyalty card in Malaysia that people over the age of 18 can use to make payments and automatically collect points – B Points – at participating merchants. They can even earn B points when paying with cash or other payment methods and the points can be redeemed for rewards or used as cash. The app is available to download from the Google Play Store for Android devices and the iTunes App Store for Apple devices using iOS.
Customers must simply download the free app onto their smartphone and register to start using B Infinite at over 80 merchants and more than 4,000 stores in Malaysia. They can also integrate their existing loyalty cards from participating merchants into the app. In addition to simple and secure payment with an integrated MasterCard, B Infinite offers other useful features. Thanks to a series of loyalty and couponing functions, users can receive location-based notifications of offers, they can filter and personalise offers according to their interests and benefit from special discounts and rewards for B Infinite customers. Users can also check their collected points, account balance and previous purchases at any time. The B Infinite platform is also interesting for merchants and stores, which can use the app to communicate directly with customers and potential customers, create additional offers and personalise them to increase sales.